Gupta Power Infrastructure Ltd. is an established name in the manufacturing of Conductors and Cables.  An ISO 9001:2008 & 14001:2004 certified company, GPIL over the five decades, through its stringent quality control, customer satisfaction and diversified product mix  has reached a growth potential exceeding USD 170 Million in the year 2009-20010.

Their key communication was the significant technological expertise and accuracy that went in to the production of cables and conductors. The objective was to assert the product importance in the light of technological superiority and precision.

The design approach was to confirm to the concept of cables and conductors. Therefore Approach media created an attractive lighting effect to the stalls. The company name was also highlighted by the lighting effect. The panels highlighting G- Power created an absolute atmosphere to the Power and infrastructure sector. Space usage was optimized by creating a multi – level interaction area which was offset from the clear space around the brand communication. Tonal balance was achieved within the corporate palette and resulted in strikingly individualistic and impactful stand, resonating with the underlying concept.